The Google Adsense ads can be easily customized, which is one of the reasons for its popularity. They can also be placed anywhere on your web page but it is always advisable to place them where people will be able to see them and click on them. You can always experiment a little with themes & colors and of course the placement but you should never go overboard. Too much of experimentation can kill the main purpose.

But before you can start with Google Adsense, you need to be aware of the rates, which can vary. Your Adsense strategy should revolve ideally around the rates because you will receive your payments per click and it will all depend on how much you are willing to pay per click to place an advertisement using AdWords. The minimum that advertisers pay is around 5 cents and it can go to as much as $10, and even more. For example: lawyers are paying around $75 for using the keyword mesothelioma.

www.thegoogleincome.comwww.googleadsense-empire.com

But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest. There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense. 1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you. 2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless. When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services. With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning. The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites.

Talk about taking only those that are advantageous and discarding the ones that seem useless. With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, for more details visit to www.google-atm-machine.com people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense. For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.

Google Adsense is still the largest revenue network, and with Ad Words being the most popular PPC program available, there’s still great potential for Adsense revenue on your website. Still, you may feel like Adsense is not the thing for you. Maybe you don’t like Google. Or maybe, like me, you’re looking to maximize the revenues from your website. In other words, you may have a number of reasons for looking at advertising alternatives to Google Adsense. In today’s lesson I’ve picked out three serious alternatives for you to consider in place of Adsense. These are: Each occupies a different “niche” within the site advertising model – and it’s worth noting that all three may work best for one type of site, but not too well for others.

Yahoo! Publisher Network (or YPN for short) is Yahoo’s response to Google Adsense. In effect, YPN works almost exactly like Adsense – insert a piece of JavaScript code into your site pages, and then wait for the YPN boot to crawl your site and pretty soon you have contextually relevant ads being displayed on your site. YPN is still in beta, and in terms of features, it shows as there are several features available in Adsense that seem to be missing in YPN (lesser ad format options, clunker code generation, limited color palette options, a limit of 50 ad channels). However, YPN trumps Adsense with one feature that webmasters have been clamoring for ever since Google launched Adsense – the ability to transfer funds from YPN to Yahoo Search Marketing (YSM), for more detail go to:www.instant-adsense-dollars.com.provided that you use the same login/email information on both accounts. This is huge in terms of attracting webmasters, but since YSM is still a few steps behind Ad Words in popularity, Yahoo will need to do more to attract Adsense users.

My own tests coincide with what other search marketing experts have said about “Yahoo’s Adsense” – results are too varied to determine which service delivers better ads or better CTR/CPM. If you want to switch over to YPN just because you want to increase your site revenues, I’d suggest that you test it out on a small section of your site first. Both YPN and Adsense have comparable ad relevancy and average earnings per click. This means that at least for now, your choice between the two might be based on something as simple as a preference for either search engine (or if you are actively involved in PPC advertising using YSM).

If you own a high-quality content-rich site and enjoy considerable web traffic, you might want to consider a contextual, keyword-based advertising alternative to the Adsense model. Contra provides such a non-obtrusive, highly effective solution. Contra is unique in the sense that while it is provides ad banners similar to Adsense; it also uses keywords within your page text as ads – by underlining them and giving ads in the form of tool tips upon a mouse over of the underlined text (ad). An example of such ads is on SEO Chat (which actually uses a similar service from a different company, Vibrant Media, mentioned later in this section). Load any article on SEO Chat, and you’ll notice that certain keywords in the main article text are underlined. When you bring your mouse pointer over that keyword (don’t click), a simple tool tip will appear.

Adsense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense.

I make revenues from Adsense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).

So my perspective is from one who has made decent income from Adsense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.

But there are obvious and not so obvious times not to use Adsense ads on your sites. Let’s list – examine – and explain them below.

1. On Sales or Mini-sites

This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, for more details visit to www.instant-adsense-dollars.com you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process.

However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either buy from you or fill out a form.

2. SEO Business Sites

If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.

I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, for more details visit to www.google-atm-machine.com my book on SEO, was getting a free ride in the MSN search engine database.

Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.

Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain.

Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases — if not outright ban them.

If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.

3. When AdSense Becomes Your Only Business Model

When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google?

I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.

These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?

If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.).

No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense.

An IPO based on projections of AdSense revenue isn’t in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid.